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Post by account_disabled on Dec 26, 2023 5:59:41 GMT
Increases competition also increases and it becomes more difficult to stand out from the rest. In addition there is a problem with the transparency of influencers' activities and their relationships with brands which may lead to weakening consumer trust and reducing the effectiveness of advertising activities. szak – Project Development Director PRAVNA Group The Polish influencer marketing market in through the eyes of advertisers. Jakub As an SEO agency we had a very positive experience working with micro influencers this year. Micro influencers having a smaller number of followers often build closer relationships with them which translates into . Agnieszka Gaining the attention of influencers and building long Phone Number List term relationships with them based on reliable information and knowledge is our priority. I projects we take actions to include influencers in the PR strategy in a more involved way than has been done before. Our approach involves moving away from treating influencer channels only as vehicles for mixing advertising and sponsored content. Influencers are stakeholders in our communication activities. We treat them subjectively because thanks to their position in the network and substantive knowledge as well as authority in target groups they can be allies of larger ideas and projects than one off promotions. Agnieszka Krysztofowicz Senior Project Manager Consumer Lighthouse Advertisers are quite consistent when it comes to measuring the effectiveness of their activities.
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